Posts Tagged ‘online ads’

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Quickshots: October

October 15, 2011

A great example why print still works: The Occupy Wall Street Journal is a 4-page broadsheet that is widely distributed among protesters downtown.

“Forgive an old newspaper hack a moment of sentimentality, but it is somehow reassuring that a newspaper still has traction in an environment preoccupied by social media. It makes sense when you think about it: Newspapers convey a sense of place, of actually being there, that digital media can’t. When is the last time somebody handed you a Web site?” (David Carr, “A Protest’s Ink-Stained Fingers“, New York Times).

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In Is Journalism As We Know It Becoming Obsolete?”, Mathew Ingram debates the question that Dave Winer (Scripting) raised in his blog post, where he argued that it is obsolete “because everyone can do it”. Winer writes, “Now we can hear directly from the sources and build our own news networks. It’s still early days for this, and it wasn’t that long ago that we depended on journalists for the news. But in a generation or two we won’t be employing people to gather news for us. It’ll work differently.”

You should know my point of view by now. And if you agree with the notion that journalism is an old hat, why are you reading this blog? Ingram (and I happen to agree with him) argues that everyone has their own definition what journalism is, “but I think it’s fundamentally about a spirit of inquiry, of curiosity, of wanting to make sense of things. It’s something like the spirit of scientific inquiry, as Matt Thompson noted recently in a post at the Poynter Institute. It has very little to do with specific tools or specific methods of publishing.”

Yes, anybody can access sources and write. But we still need those of us who can curate the flow of information, put it in historic and political perspective and digest the findings. We are not going anywhere anytime soon.

Journalism, says Ingram, “is a state of mind.” Yes, indeed.

“A new generation of web entrepreneurs has discovered the joys of charging users cold, hard cash. […] If we’re lucky, this trend will save the Internet from one of the most corrosive forces affecting it — the bloodless logic of advertising,” writes Clive Thompson on Online Ads in Wired Magazine. “I predict that in 2050, we’ll look back at the first 20 years of the web and shake our heads. The craptacular design! The hallucinogenic business models! The privacy nightmares! All because entrepreneurs convinced themselves that they couldn’t do what inventors have done for centuries: Charge people a fair price for things they want.”

I agree! Thanks, Clive. But what took you so long to discover this? And do you pay for what you read online?

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Very sound advice:

“Online publishing has made it deceptively easy to become a publisher. That’s not necessarily a good thing. Back when editors and publishers were gatekeepers, there was someone who was reviewing your writing. Content creation, like any other art form, generally improves with practice. If you haven’t ever written for the web or you’re just a bit rusty, you should consider practicing more in private. Working out your routine in private is far less damaging to your brand than producing sub-par content.” (Buddy Scalera, “Content Strategy Tip: Write Awful Content”) 

World press trends: Newspapers still reach more than internet. “Circulation is like the sun. It continues to rise in the East and decline in the West,” said Christoph Riess, CEO of WAN-IFRA, who presented an annual survey at the World Newspaper Congress and World Editors Forum in Vienna, Austria. Nicely put.

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Internet Ad Revenue Grows! Really?

June 18, 2010

The Wall Street Journal quotes a study  in an article published on June 15 that states flatly, the “Internet is set to overtake newspapers in ad revenue.” Another nail in old media’s coffin?

“The Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014. [...] The online ad business, excluding mobile ads, is set to expand to $34.4 billion in 2014 from $24.2 billion in 2009, according to the report. Newspapers, meanwhile, continue to suffer from a decline in advertising revenue. According to numbers released by the Newspaper Association of America earlier this year, print advertising revenue dropped 28.6% in 2009 to $24.82 billion. The PwC report estimates that print advertising in newspapers will hit $22.3 billion by 2014.”

Yet, The Economist recently wrote,

“Between 2004 and 2007, online advertising revenues doubled from $1.5 billion to $3.2 billion, according to The Newspaper Association of America. But in the second quarter of 2008, they began to fall, just as the loss of print and classified advertisements accelerated.” (The Economist, May 16, 2010)

On June 16, The Economist revisited that claim, stating:

“The Newspaper Association of America reports that print and [my emphasis] online advertising has fallen by 35% since the first quarter of 2008. Circulation has dropped alarmingly too. Yet almost all newspapers have survived, albeit with occasional help from the bankruptcy courts.”

Still, print performs much worse when it comes to advertisement, as written in this June 15 blog post by Reflections of a Newsosaur “Make No Mistake: Newspapers Are Still in Trouble“:

“American publishers missed out on the broad advertising recovery that took place in the first three months of this year.[...] The only positive growth posted by newspapers in the first period of 2010 — which also happened to be the first advance in any category in 24 months — was an increase of 4.9% in online advertising. But this pales in comparison to the over-all industry improvement of 7.5% in the same period, suggesting that newspapers are continuing to lose ground in even the vital interactive marketplace.”

I think nobody really knows what’s going on, and publishing a speculative assessment of what’s to come in online media in the next 4 years as PricewaterhouseCoopers has done, seems utterly useless to put it mildly.

Four years is a life time on the web.

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