Leave the old behind…but don’t lose sight of it.
You might need it one day.
Happy New Year!
Newspaper Boys, St. Louis, 1910
Source: Shorpy

Newspaper Boys, St. Louis, 1910
Source: Shorpy

Tina, Tina, you just couldn’t resist, could you? You are trying to revamp Newsweek (see my previous post) and are slowly turning it into a British tabloid, a real royal treat. The latest issue features, who else, Kate the princess-what’s-her-name. And you give that story eight (!) pages, in a world, as you so adequately put it on the cover, which has “gone to hell.”
You managed, after just a few weeks, to turn this venerable news magazine into a skimpier version of Vanity Fair and Talk Magazine combined. And the royal wedding hasn’t even happened yet. God help us at the end of the month, when you will be covering it all. Will you write another royal biography, say, The Kate Chronicles as well?
But maybe your approach will get Newsweek more ad pages. After all, your magazine has lost the most ad pages among the major magazines, and the meager the content, the better the ads.
I, for one, won’t be reading Newsweek any longer: After 15 years, I have grudgingly canceled my subscription. I am reading Time Magazine now. Their latest cover is about the Civil War. Hmm.

Long before the first issue of Tina Brown’s revamped Newsweek hit newsstands, critics already questioned its future. Regardless, the new editor promised in her inaugural column “to re-create a great institution after its journey through tough times. What a magazine can offer readers is a path to understanding, a filter to sift out what’s important, a pause to learn things that the Web has no time to explain, a tool to go back over the things we think we know but can’t make sense of.”
And?
I don’t want Newsweek stubbornly clinging to its past, but I resent the empty notion that a few new fonts and colors make an old magazine more “hip” and thus more relevant in today’s media quick sand. Don’t insult my intelligence while trying. Print magazines will never compete with interactive media hipness, whatever that means. Why should they? They need to provide the content and context that gets lost in the immediacy of the newsy, noisy Web. In that she’s right. Magazines need to offer enough value that I’ll keep them around for a while, even reread them or use them as a resource. Every article should have a quote to remember and make me think. I don’t believe that is too much to ask, but Ms. Brown doesn’t deliver.
The second issue of this new “filter” has entered the superfluous space of fluffy magazines and is anything but. The readers have not become part of the discourse, nor are their voices heard. I am sure that they are evenly divided between those who like the new look and feel and those who don’t. Brown, however, is not interested in a dialogue with her audience. All three letters and tweets to the editor about the new design that were published in the second issue praise its “oomph,” and its “sharp and engaging” look. How is that, to quote Tina Brown again, “making sense of it all”?
Content
But to be fair, I can’t evaluate the content beyond the two issues that have been published so far (I will revisit the topic here in a few weeks). For now, I will just say this: I was baffled that the first two issues managed to give a combined 5 pages to the Charlie Sheen story (as I am sure Talk Magazine would have eagerly done). Sheen even manages to get his headshot on the cover, a pathetic little thumbnail of a pathetic little man, squeezed to the outer lower edge, right beneath a burning house floating in a sea of debris in Japan. Quite a “path to understanding,” Ms. Brown! Cheers for that! But if this is the extent of your “filter to sift out what’s important,” as you promised, at a time of economic hardship, turmoil in the Middle East and Japan on the brink of nuclear meltdown, I’ll pass. Oh, and we also get introduced to the future British princess or whatever her title will be pouting in her underwear. Awesome.
Design
The magazine looks cheap with an unpleasant ‘70s feel. The headlines state the obvious and could appear in any British tabloid or the New York Post (“Nightmare in Japan”). Its myriad of font types, sizes and weights, and an overall confusing black-red and blue color scheme with tiny visual elements are dizzying. The new section names — NewsBeast (yes, we get the connection), Omnivore, The Big Fat Story, XTRA INSIGHT — come straight out of Highlights for Children. Many of the black & white pictures should have been color, while some color pictures would have been more expressive if left in black & white (including Charlie Sheen and the British royal what-ever-her-name-is in her nickers).
The graphics, logos and headshots that accompany the columns are flimsy, sort of Wall Street Journal-ish but out of ink (or too much of it) and less graceful. Some articles use so many blog heads, subheads, bylines, decks, intros and haphazardly positioned oddly rounded drop caps and horizontal and vertical lines in various thickness (in, you guessed it, red, black and blue) as well as bold lead ins and pull-quotes that I am exhausted before I even get to read the rest of the copy. Oddly enough, there is also a lot of white space in all the wrong places and that is equally distracting. I initially merely skimmed the articles because I was so puzzled by the style elements that were supposed to draw me in. Brown seems to be strongly opposed to “less is more”. Black is her color. Bauhaus be damned (but I doubt that many of her copy editors know what that even is). Whatever! We prefer to be, like, bloody hip.
The problem is not the busy layout; the problem is that the layout is unimaginative and uninteresting; nothing innovative happens here. Nothing like the layout of Wired Magazine that uses every thinkable and unthinkable element of text and graphic style to give each page and section its unique modern feel. But they use old-school elements (think Bauhaus again): geometry, straight clear lines and optical illusions; color schemes that provide depth. Graphics that are sleek. They use the various fonts as artistic tools. With them, more is really more. In comparison, Newsweek’s “hip new look and feel” is overzealous and amateurish. You want peppy? Try again.
Verdict
“Having read the [first] issue front-to-back,” writes Jack Shafer in Slate, “I can report that the gaps remain, the agenda has not shifted, and the crackling, confusing digital dots are still scattered at random on the floor.”
I agree. If Tina Brown’s goal is to reincarnate the serious, in-depth newsmagazine with analysis and good writing, I believe she drives on the wrong side of the road. Most of the content as it stands now could easily find its place on the Daily Beast website or in O Magazine and People. Nothing wrong with that, but don’t pretend to reinvent the newswheel. I expect from an engaging, relevant print newsmagazine to provide me with challenging long-term analysis, investigative reporting, a focus on the bigger picture and an in-depth look at what has disappeared under the screaming fluffy radar of new media. I want brilliant writing, a way with words that sets the bar high for the reader. Long-narratives written by seasoned, sharp writers who bring with them the broadest and widest outlook possible. Writers who have seen the world and can provide context to the news. Writers who challenge me and my views.
None of the content in this magazine comes even close to that yet. For now, it is just one more outlet for an editor with a big ego.

In case you were wondering and worrying about the fate of U.S. newspapers, keep an eye on this blog: Paper Cuts by Erica Smith, a journalist at the St. Louis Post-Dispatch. According to Smith’s research, in 2010 alone, almost 1,900 newspaper jobs were eliminated and/or lost to layoffs and buyouts.
The blog monitors recent job cuts and newspaper closings, and you can submit job cuts and newspaper closings that you know of as well. Keep it bookmarked.
The Blog Shaping the Future of the Newspaper, quoted Paper Cuts, saying that since 2008, 166 newspapers in the United States have been shut or stopped publishing a print edition. So far this year, more than 18 newspapers have folded or stopped their print editions. The numbers are based on a report titled “Million Dollar Strategies for Newspapers,” published by the World Association of Newspapers. The losses were mainly caused by a steep decline in ad revenues, fueled by the Great Recession.
According to the German press service, PressText, the US newspaper crisis has cost 35,000 journalists their jobs. German newspapers fare much better, according to PressText: In Germany, newspapers are only up to 50% financed by advertisements and the rest of the revenue comes from subscriptions and newsstand sales.
Seventy percent of adult Germans still read newspapers — far less than among Americans.

Under the uplifting headline “Not Dead Yet”, the Economist mulled over the pitiful state of the newspaper industry in the United States (June 12, 2010), and provided a pretty gloomy picture, starting with this sentence “Newspaper have cut their way out of crisis. More radical surgery will be needed.”
“Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. [...] Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further. [...] The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.”
I suggest a massive intervention on the scale of F.D.R.’s Federal Writers Project, part of the new Deal that helped struggling and unemployed writers (see a poster from that period, ca. 1939). “The Federal Writers Project was a product of one of the most ambitious research and writing undertakings in American History. The project put authors to work preparing state guidebooks, writing historical pamphlets, and recording the points of interest of each state that had decided to partake in the undertaking.” (via asma.org).
A sign in the New York subway “We Need FDR Again” from last year seems to mirror that sentiment. The Federal Trade Commission has published a draft with recommendations on how to rescue the industry, if at all possible, including subsidies and taxes. Its final study will be made public at the end of the year.
But don’t hold your breath yet. According to the New York Times, the F.T.C. is on a “somewhat quixotic journey of trying to identify ways to save journalism as we know it from possible extinction. [...] Critics [to the F.T.C.'s proposals] have taken a free-market approach: let the market, not the government, determine what outlets survive.”
One thing is for sure, according to the Economist (and I tend to agree): “New technologies like Apple’s iPad only [stress that] [t]he mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.”
More on that to follow. Stay tuned.

“The Organization for Economic Cooperation and Development, the Paris-based group of wealthy free-market democracies, has examined the state of the news business in the 31 O.E.C.D. member states and the kinds of bailouts that are under way or up for discussion. One thing that comes across starkly in the report is just how much worse the newspaper business is faring in the United States than in other O.E.C.D. countries. From 2007 to 2009, industry revenue fell 30 percent in the United States; the second-biggest decline was 21 percent, in Britain. Countries like Germany (down 10 percent), South Korea (down 6 percent), Australia (down 3 percent) and Austria (down a mere 2 percent) fared better. So did France, which posted a decline of 3 percent, though from an already low level.” (via the European Journalism Center)
More on this can be found in this New York Times article “Preserving Journalism, if Not Papers” (June 13, 2010). And read more here on the OECD’s upcoming government discussion session on the Future of News. Last year’s coverage can be found on the editorsweblog: “Looking at the future of news at the OECD (2009)“
The picture shows how typical newspaper stands — in the US and in Europe — looked like in 1935. Those days are definitely gone.



Liberty Magazine (1930s): Old Media Brought to Life Again.
This is nice! http://libertymagazine.com/

Three newspaper novels to read to cherish the “good old” times:
“The Imperfectionists” by Tom Rachman (contemporary Rome)
“Scoop” by Evelyn Waugh (this is a man, actually — Britain 1938)
“Towards the End of the Morning” by Michael Frayn (Britain 1967)

Should newspapers embrace a point of view? Read the below article and let me know what you think!
“The Internet seems to offer enough opinions to satisfy any partisan, but newspapers can offer fact-based points-of-view as well. Allowing reporters to write commentary on their beat is just another way that print papers will have to evolve if they want to survive in this new world of news media.”
I tend to agree with that.


The good old times? New York Times Book Review about The Publisher, aka Henry Luce, the creator of Time, Life, Fortune and later of Sports Illustrated. “Luce was a media tycoon at a time when [...] freedom of the press belonged to the man who owned one (rather than, as now, to anyone with an Internet service provider), a time when a lone publisher could aspire to influence the course of world events.”
Thankfully, those days are over.


Nellie Bly, Investigative Journalist in the 1880s.
Read my blog post that appeared on the New York Women in Communications blog ALOUD about this pioneering woman. Long before the 1970s, the golden era of investigative journalism when all those cool male undercover reporters made long-form reporting fashionable — there was Nellie Bly. She was the pioneer in investigative reporting. She was a woman. And the year was 1880.